As a commercial vehicle dealer, providing finance options to your customers can be a crucial component of closing sales and enhancing customer satisfaction. However, setting up a finance solution in-house or dealing directly with lenders can be challenging, time-consuming, and complex. That’s where partnering with an expert asset finance broker, like MacManus Asset Finance, can make a big difference.
By working with an experienced broker, dealers can offer fast, flexible, and competitive finance options tailored to each customer’s needs, while enjoying increased sales and customer loyalty. Let’s take a closer look at how this partnership benefits both dealers and their customers.
Why Work with an Asset Finance Broker?
Asset finance brokers specialize in sourcing financing solutions for customers purchasing commercial vehicles and other business assets. They connect dealers’ customers with lenders, making it easier to secure the right finance options and allowing both parties to focus on what they do best.
MacManus Asset Finance, for example, has been in the industry for over 25 years, with a strong focus on commercial vehicle finance. Their team understands the needs of both dealers and customers, offering quick solutions, competitive terms, and personalized service.
Benefits to the Dealer
1. Faster Sales Process
- Streamlined Financing: MacManus Asset Finance handles the financing process end-to-end. By outsourcing finance to experts, you avoid the administrative burden of coordinating loans and credit checks, saving your sales team time and allowing them to close deals faster.
- Higher Approval Rates: An experienced broker can access a broad network of lenders and often secure financing for customers with diverse credit backgrounds, helping you close more sales.
2. Enhanced Customer Satisfaction
- Seamless Customer Experience: When financing is easy, customers are happier. MacManus Asset Finance ensures a quick and professional process, improving your dealership’s reputation as a one-stop solution for vehicle and finance needs.
- Personalized Service: With a broker, each customer receives a tailored finance package, whether they’re a sole trader or a large company. This attention to detail leads to a higher level of satisfaction and repeat business for your dealership.
3. Competitive Edge in the Market
- Flexible, Custom Solutions: MacManus Asset Finance provides access to a range of flexible finance products—such as hire purchase, lease purchase, and contract hire—that can be customized for each customer. This flexibility can be a key differentiator, setting you apart from dealers with limited finance options.
- Enhanced Dealership Reputation: Working with a respected broker shows your commitment to customer service and finance flexibility, strengthening your reputation as a dealership that goes the extra mile.
4. Improved Cash Flow
- Prompt Payment: With finance in place, dealers get paid upfront by the broker or lender, rather than waiting for customer payments. This ensures strong cash flow for your business, enabling reinvestment in stock and operations.
Benefits to the Customer
1. Access to Tailored Financing Options
- Customized Finance Plans: An asset finance broker can offer more than one-size-fits-all solutions. MacManus Asset Finance evaluates each business’s situation and finds the right financing structure, whether it’s low monthly payments, a lease with flexible terms, or a full hire purchase.
- Wider Choice of Lenders: Brokers have established relationships with multiple lenders, increasing the likelihood of securing favorable terms, regardless of the customer’s size, industry, or financial history.
2. Simplified Process and Faster Approvals
- Streamlined Application Process: The broker handles all the details, from paperwork to approvals, making the experience easier and faster for the customer. They can quickly get behind the wheel and focus on running their business.
- Quick Decisions: Unlike banks, which can have lengthy approval processes, a broker often has pre-existing relationships with lenders, allowing for quick responses—sometimes within hours—so customers don’t lose valuable time waiting.
3. Flexible Repayment Options
- Adaptable Terms: Finance brokers can structure repayments that align with the cash flow of the customer’s business. MacManus Asset Finance, for example, can offer seasonal payments or deferred start options, helping customers manage cash flow more effectively.
- No Large Upfront Payments: Instead of requiring a significant upfront payment, finance solutions often allow for manageable monthly payments, preserving the customer’s working capital for other operational needs.
4. Opportunity to Grow the Fleet with Confidence
- Scale the Business: With access to affordable finance, customers can grow their fleet without tying up significant cash, enabling them to meet larger contracts or expand to new areas.
- Clear Upgrading Path: Brokers like MacManus Asset Finance can provide pathways for vehicle upgrades, which allows customers to maintain a modern, efficient fleet without needing to worry about depreciation and resale.
A Win-Win for Dealers and Customers
Working with an expert asset finance broker like MacManus Asset Finance provides substantial advantages for both commercial vehicle dealers and their customers. Dealers benefit from faster sales, a streamlined process, and enhanced customer satisfaction, while customers enjoy customized finance solutions, quicker access to vehicles, and flexible terms.
For dealers, partnering with a finance broker creates a competitive advantage that can attract more customers and improve closing rates, while customers gain a trusted financing partner who can support their growth ambitions. It’s a win-win solution that can drive success on both sides.
If you’re a commercial vehicle dealer looking to offer the best finance options, partnering with an experienced broker like MacManus Asset Finance could be the key to increasing sales and building strong, lasting customer relationships.
